could be good, could be bad, could be a dead end, could open doors, could lead to other things, could be a bit of a long shot, could be a wild goose chase, could be an uphill slog, could be brilliant, could be crap, could be unrealistic, could be impractical, could be a legal minefield, could be something they're already doing, could be something they've already done, could be too 'off the wall', could be too much 'on the fence', could be too edgy, could be too safe, could be too gentle, could be a quick response or a slow one, could be no reply at all, could be ..
(on the topic have a look at the brilliant cartoon on Lianne's blog here.)
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